Since 2015, NHMA has partnered with the Centers for Disease Control and Prevention, the Latino Commission on AIDS and the New York Academy of Medicine for the "Start Talking, Stop HIV", Doing It" and "Let's Stop HIV Together" campaigns. For more information, click the banners below.
Let's Stop HIV Together
Start Talking, Stop HIV
HIV/AIDS continues to be a significant public health challenge in the US, with a steady incidence of over 50,000 new infections yearly and 635,000 deaths since 2008. As the largest and fastest growing minority in the U.S., coupled with disproportionate rates of HIV/AIDS, Hispanics are crucially importation to prioritize in HIV prevention and care efforts.
The purpose of NHMA's Proyecto Consciente is to maximize the effectiveness and reach of the CDC’s Act Against AIDS campaign by strategically disseminating HIV prevention messaging and communication within the Hispanic community, as well as implementing concurrent national engagement efforts that focus on HIV prevention and awareness. NHMA will leverage its existing networks, organizational structures and communication platforms using evidence-based approaches that acknowledge the diversity in the U.S. Hispanic community, including differences in media use and trust of health information sources.
Through this health communications campaign, NHMA will form a new network, the Community Alliance Partners, to develop regionally tailored activities in jurisdictions hardest hit by the epidemic - in New York City and in Puerto Rico. In addition, NHMA will develop its health communications through our website, newsletter and e-announcements, Annual Conference, Region Forums, as well as through its social media announcements and Twitter Chats and by participating with our partners' social media efforts. We hope to increase awareness, HIV testing and treatment among primary care physicians who care for Hispanics, and ultimately among the high risk Hispanics.